ABOUT THE COMPETITION

WIN-Initiative's 10 BEST 10 International Competition is presented by SONY and is a definitive showcase of the very best of contemporary photography. This photo competition offers excellent exposure to both leading edge and emerging photographers that like to think outside the box. The competition is open to any creative photo artist and the subject matter may range, but we're mostly interested in your cutting-edge personal work. WIN provides an opportunity for international editorial exposure plus a peer review of your work by esteemed judges, each influential in their field of expertise. Winners will be selected on the basis of concept and originality, as well as coherence in style.

THE CONCEPT

WIN helps discover and support innovative and emerging talent worldwide. For our 2010 competition we are partnering up with ten prominent magazines that share our creative vision and emphasis on global urban youth culture. It is our intent for the 10 BEST 10 photographers to enjoy as much cross platform promotion and worldwide exposure as possible.

THE COMPETITION

This 10 BEST 10 has two stages.

FIRST STAGE: The editors from each of our partner magazines will pick ten winners total (The 10 BEST 10) based on the entries from their region. They assign their winners a photo shoot to be executed for their magazine. Each winner will win a SONY a550L camera. Winners will be required to document their entire photo production on the video function of their new camera or on an alternate mini cam.

SECOND STAGE: The magazine submits their layout, featuring your work. A distinguished jury will award a Grand Prize of $3000 (or a prize Broncolor lighting package *see prizes) to the most outstanding layout and photography.